My friend, Pastor David Juhl, posted this video today. As he states, I would not condone the website or theology of the source, but this film gives us food for thought.
While I dislike the talk of "marketing" a church, there is something to be said for the welcoming attitudes and friendly atmosphere of some parishes, versus the cliques, silent glances, and awkward avoidances of visitors in others. When we know we have the theologically sound, Christ-centered, sacramental liturgy and preaching, how can we be content with many of our congregations' snobbish first impressions? The problem reaches across the country, and beyond. Yes, friends, we can be completely orthodox evangelical catholics -- i.e. solidly Lutheran -- and still be friendly, receiving new members into the fold.
Most pastors know this. It is a matter of lovingly and gently encouraging our parishes to hop on board! In the mean time, take a look at this parable.